Android Pie introduces a new battery management feature, but do you know how this may affect how users engage with your apps?
OtherLevels is a marketing and digital tool implemented on a global scale. This category shows all of our marketing-related articles.
As In-Play betting continues to grow, so does the need for personalised, relevant real-time engagement. Find out how this could improve your retention figures.
iOS 12 introduces six key push notification changes that will affect how marketers engage with their audience, which we’ll explore.
As In-Play messaging grows, so does the need for personalised real-time player engagement. OtherLevels will discuss this at the Betting on Sports conference.
Otherlevels has partnered with a major European wagering operator, signing a contract for the use of the In-Play module.
OtherLevels has launched a new In-Play messaging solution that delivers personalised, contextually-relevant messages to maximise your revenue.
From emails to push notifications, digital messaging is a proven strategy for driving clicks and conversions among any brand’s audience. When it comes to growing engagement, however, few channels are as valuable as those inside a brand’s app or platform - Rich Inbox is one of them.
Consumers now spend an average of 174 minutes per day on their mobile phones. One BI Intelligence report projects that by 2020, mobile commerce will make up 45 percent of total e-commerce.
In today’s e-commerce, online betting, and travel sectors (among others), personalised messaging and targeted offers are key to driving retail outcomes. In retail, for example, an entire 40 percent of consumers buy more from brands who personalise the shopping experience across channels.
Many digital publishers are investing in the outgrowth of sponsored or branded content to replace the revenue they used to get from premium-rate print or television advertising.