Pro Tip: Campaign Categorization
Are you categorizing your campaigns? Having a system of clear naming conventions for your campaigns is critical when it comes to analyzing your data. By using OtherLevels Campaign Categorization right…
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Pro Tip: Split Testing with OtherLevels
In this OtherLevels Pro Tip, we’ve got some helpful advice on conducting your own split test. What is a Split Test? Split testing Is a data-backed method of comparing two…
SEP and Customer Success
At OtherLevels, we want our clients to succeed in hitting their outreach and messaging goals. Our Sports Engagement Platform (SEP) has helped one client, a European wagering company, see major…
New York Mobile Sports Betting Launch Results
January 8, 2022, was a huge day for New Yorkers… for both sports fans and non-sports fans. With the launch of New York mobile sports betting, it is predicted that…
2021 iGaming Highlights
2021 has been an exciting year within the iGaming space... especially in North America. With restrictions lightened throughout most of 2021, in-person events came back, sporting leagues played again, people…
SBC Summit North America Highlights
From November 30-December 2, SBC Summit North America dazzled its attendees with its beautiful conference space and well ran event. Our North American General Manager, Jenny Lu attended the event…
Employee Spotlight: Ashley Yearicks
OtherLevels is growing; in capabilities, in clients, in the iGaming market and most recently, in employees! As we establish ourselves moreover every year in the North American market, we found…
New Sportsbook Engagement Platform Brings the Playing Field to You
It’s a great time to be a sports fan in the US. Now, the new generation of marketing tools is bringing all the action closer than ever.
OtherLevels: serving up the right marketing proposition for US sports betting fans
Jenny Lu, General Manager for the Americas, at marketing solutions firm OtherLevels, spoke with SBC Americas this week about the firm’s activities stateside and how the success of its platform in…