Sports Engagement Platform

Live sports powered engagement, delivering sophisticated personalized content combining live sports, markets & player behavior.

You know the power live sports bring to the digital sportsbook experience: an infinite number of thrilling Sports Powered moments for the fans. You already deliver an engaging brand experience and offer high-quality props for players when they’re in session.

With the OtherLevels Sports Engagement Platform you can capture that passion and transform your outbound marketing into a dynamic Sports Powered experience and bring your players back to the action during a game. The result—stronger brand loyalty and higher gross gaming revenues.

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The Challenge

Modern sportsbook customers expect personalized betting experiences, with real-time, event-driven betting.

This is a major challenge for sportsbooks looking to retain market share and increase customer engagement for high-value customer segments.

A common response is to add extra marketing staff to manually send messages during a handful of high-profile sporting events.

This does not scale.

Sports Engagement Platform

OtherLevels Sports Engagement Platform is an automated, real-time solution combining event feeds, live odds, sophisticated condition evaluation, dynamic message content and smart segmentation based on historic betting data.

Messages are configured to autonomously launch as the action unfolds, when specific events and conditions are met.

Powerful message templating and automation lets OtherLevels Sports Engagement Platform quickly scale across sports, leagues and matches, without the need for increased resourcing.


Messages are triggered in real-time by key match events, e.g. a goal scored, half-time or a penalty, under configurable conditions, such as elapsed time, the current score or the live odds for a specific market.

Real-Time In-Play Timeline


Easily deliver messaging that combines live odds, real-time match data and historical user data into contextually-relevant, personalized content.

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Sports Engagement Smart Segmentation provides a continuous, sophisticated analysis of 3-6 months of your audience betting history.

It automatically creates dynamic segments for each sporting event, analysing sport, event, betting cadence, stake value and markets to maximize the likelihood of betting engagement.


Deliver message content across App / Web Push and SMS to activate those customers who are offline. Maximize reach with real-time analytics and automatic retargeting across alternative channels.


Master template sets, containing both content and conditions, together with auto-detection of upcoming sporting fixtures, trigger messaging across leagues and matches.


OtherLevels Sports Engagement Platform provides a simple, lightweight implementation, with sophisticated ready-to-use triggers, conditions and content templates for supported sports and betting markets.

OtherLevels Sports Engagement Platform comes pre-integrated with live event feeds from leading sports data providers. Our expert services teams work closely with you to ensure campaign success.

Key Benefits

  • Drive engagement at scale.
  • Increase audience betting velocity.
  • Strengthen long-term audience engagement.
  • Engage new audiences.
  • Scale massively across matches, leagues and sports.
  • Global, 24×7 campaigns, without additional staff.