OtherLevels is deepening its expertise in the field of messaging through a recently announced partnership with BlueCats Australia Pay Ltd.
BlueCats is a specialized Proximity as a Service (PaaS) provider, with solutions that leverage both beacon and wireless technologies to support messages and communications to mobile-empowered customers. Bolstered by OtherLevels’ focus on digital marketing and personalised messaging, the BlueCats partnership give both companies the ability to accelerate the deployment of their respective platforms to help clients deliver a fully-integrated marketing solution that combines messaging and location.
Via mobile apps, beacons, email, desktop, in-app and location-based messages, our platform is able to help wagering, igaming, hospitality and retail clients craft, test and deliver messages to their customers to strengthen engagement, interest and activity.
BlueCats supplies, manages and supports the BlueCats beacon, beacon network and a proximity service layer, and like OtherLevels, recognizes the importance of delivering messages to mobile customers that are personal, relevant and driven by location – factors that have shown to increase engagement, boost business outcomes and revenue, and retain customers.
We will leverage the partnership to explore even more successful and engagement messaging opportunities in its key iGaming, wagering, and hospitality sectors; BlueCats clients also cover retail, transport, banking and other sectors.
Read the full announcement here.