At OtherLevels we help brands create rewarding experiences for their customers, driving engagement, loyalty and revenue.

Established in 2012, we have one simple goal in mind: to help businesses build stronger relationships with their web and mobile users through our digital marketing platform. OtherLevels is a global company with offices in Brisbane, London, and Philadelphia.

The OtherLevels platform is customer-centric, using cloud-based technology to help businesses deliver contextually relevant marketing to their customers. We achieve this through a combination of powerful segmentation, messaging across a huge variety of channels, location-awareness, as well as event-driven and intelligent, predictive delivery.

The OtherLevels mobile marketing platform includes sophisticated segmentation, targeting and retargeting tools, and supports a wide variety of mobile messaging formats across native App and mobile web platforms. OtherLevels’ goal is to provide the marketer with the tools to deliver the right content, to the right user, at the right time, using the best format and channel. OtherLevels provides enterprise-level integration with business intelligence and CRM platforms to enhance and extend the delivery of relevant content. 

The result is happier customers who enjoy relevant messages and happier marketers who enjoy scalable business impact.

Some of the world’s biggest brands in wagering, hospitality and gaming, such as OPAP, Betfred and IHG, choose OtherLevels to deliver insight into their web and app users, leveraging fine-grained knowledge of their customers to predict and meet their needs.

OtherLevels is changing the way we think about marketing.

Relationships aren’t built in a boardroom. They’re built in everyday moments at home, at work, in a bar, a cafe or on the beach as life rolls on. And that’s where OtherLevels makes a difference.


Brian Mitchell Board
Brian Mitchell
Non-Executive Chairman

Brian Mitchell is a senior executive with over 30 years’ experience in the IT industry with broad experience in the hardware, software and service sectors. His experience has been gained from working in the United Kingdom, Australia, APAC and the United States of America. Brian has significant experience in business development, marketing, sales, and executive management.

Most recently, Brian was Senior Vice President, Oracle Asia Pacific, responsible for growing Oracle’s expanding software and services activities throughout Asia Pacific. His responsibilities included managing overall operations in the region, including leading Oracle expanding Technology, and Applications software businesses. Previously Brian held the position of Managing Director, Oracle Australia and New Zealand from December 2000 until September 2004.

Brian has held various other senior management roles with organizations such as IBM Corporation, BIS Banking Systems and Digital Equipment Corporation. Brian is a former Director of UXC Limited and Onthehouse Holdings Limited. He is currently Chairman of Bravura Solutions and Messmo Holdings Pty Limited.

Brian is a Certified Practising Marketer, a Fellow of the Australian Institute of Company Directors, a Fellow of the Australian Marketing Institute, and an Associate Fellow of the Australian Institute of Management.

Brendan Okane Board CEO
Brendan O’Kane
Managing Director and Chief Executive Officer
Brendan is the founder of the OtherLevels group and is also the Managing Director and Chief Executive Officer of OtherLevels. Brendan has an extensive software engineering background, combined with a successful 15 year sales and marketing career with US software companies, including senior appointments with Oracle Corporation in the UK, Europe and the Asia Pacific region focusing on the mobile and messaging sectors. Prior to Oracle Corporation, Brendan spent 5 years as a software engineer and project manager for Logica in the UK, the USA and the Netherlands, primarily working on database and related technologies. Brendan has a Bachelor of Science (Honours) and is a successful private investor, advisor and director in early stage technology companies.
Ian Iowles Board
Ian Lowles
Non-Executive Director
Ian Lowles MAICD has spent more than 25 years in senior management, including CEO, CRO, SVP and COO roles, in the software industry and has lived and worked in the UK, Europe, CIS, Australia and Asia Pacific. These roles include Regional Managing Director at Oracle and Senior Vice President Asia Pacific at Openwave Technology. His experience covers large corporations to start-ups. He continues to work in a non-executive capacity with companies that change the way we interact, transact and do business with consumers and business to business.


Andrew Ritter
Company Secretary
Andrew Ritter has over 18 years of international finance experience, with recent roles as CFO and Company Secretary of two ASX listed IT & Telco organisations (GBST and IntraPower Limited). Andrew is a Chartered Accountant, holds a Bachelor of Commerce degree, a Graduate Diploma of Applied Corporate Governance and is a Fellow of the Governance Institute of Australia and the International Institute of Chartered Secretaries and Administrators.