At OtherLevels we help brands create rewarding experiences for their customers, driving engagement, loyalty and revenue.
Established in 2012, we have one simple goal in mind: to help businesses build stronger relationships with their web and mobile users through our digital marketing platform. OtherLevels is a global company with offices in Brisbane, London, and Philadelphia.
The OtherLevels platform is customer-centric, using cloud-based technology to help businesses deliver contextually relevant marketing to their customers. We achieve this through a combination of powerful segmentation, messaging across a huge variety of channels, location-awareness, as well as event-driven and intelligent, predictive delivery.
The OtherLevels mobile marketing platform includes sophisticated segmentation, targeting and retargeting tools, and supports a wide variety of mobile messaging formats across native App and mobile web platforms. OtherLevels’ goal is to provide the marketer with the tools to deliver the right content, to the right user, at the right time, using the best format and channel. OtherLevels provides enterprise-level integration with business intelligence and CRM platforms to enhance and extend the delivery of relevant content.
The result is happier customers who enjoy relevant messages and happier marketers who enjoy scalable business impact.
Some of the world’s biggest brands in wagering, hospitality and gaming, such as OPAP, Betfred and IHG, choose OtherLevels to deliver insight into their web and app users, leveraging fine-grained knowledge of their customers to predict and meet their needs.
OtherLevels is changing the way we think about marketing.
Relationships aren’t built in a boardroom. They’re built in everyday moments at home, at work, in a bar, a cafe or on the beach as life rolls on. And that’s where OtherLevels makes a difference.
Brian Mitchell is a senior executive with over 30 years’ experience in the IT industry with broad experience in the hardware, software and service sectors. His experience has been gained from working in the United Kingdom, Australia, APAC and the United States of America. Brian has significant experience in business development, marketing, sales, and executive management.
Most recently, Brian was Senior Vice President, Oracle Asia Pacific, responsible for growing Oracle’s expanding software and services activities throughout Asia Pacific. His responsibilities included managing overall operations in the region, including leading Oracle expanding Technology, and Applications software businesses. Previously Brian held the position of Managing Director, Oracle Australia and New Zealand from December 2000 until September 2004.
Brian has held various other senior management roles with organizations such as IBM Corporation, BIS Banking Systems and Digital Equipment Corporation. Brian is a former Director of UXC Limited and Onthehouse Holdings Limited. He is currently Chairman of Bravura Solutions and Messmo Holdings Pty Limited.
Brian is a Certified Practising Marketer, a Fellow of the Australian Institute of Company Directors, a Fellow of the Australian Marketing Institute, and an Associate Fellow of the Australian Institute of Management.