From November 30-December 2, SBC Summit North America dazzled its attendees with its beautiful conference space and well ran event. Our North American General Manager, Jenny Lu attended the event and told us all about it!

Read on to get insight on the event highlights!

Genuine Connections

Jenny described the event as more ‘cozy’ and ‘intimate’ compared to other events. SBC really allowed for natural connections to be formed and for conversations to be more impactful. The fluidity and size of the event created a space where you were not rushing from meeting to meeting but were able to take the time to really connect with prospective clients and partners. Jenny felt this helped keep the conversations at the forefront of their minds as they left the event to go back to work!

Well Ran Event

After only its’ second year and coming back from the precipice of COVID-19, SBC has already positioned themselves as event planning experts! With well-thought-out schedules, the event was able to flow without a hitch. From informative panels from industry experts to entertaining networking events such as the 40/40 Club and the awards show, everyone walked out of the event with more knowledge, more connections, and great memories.

Watch out, Canada!

With single-game sports betting becoming legal in Canada, all have their eyes on the country’s largest and most population-dense province: Ontario! More and more operators are seeing the operator gap and are looking to make their mark in the northern market. It is a whole year away, but we’re excited to be back at SBC Summit North America 2022!