January 8, 2022, was a huge day for New Yorkers… for both sports fans and non-sports fans. With the launch of New York mobile sports betting, it is predicted that the state generated more taxes during said period than they had in over 2 ½ years. Not only did the state receive a lot of revenue, but New York sports betters also gained accessibility at a whole different level. No need to go into the casino anymore, fans can make their bets on their favorite teams from their couches. 4 sportsbook operators took the lead that weekend to make their stake into the exciting new market: FanDuel, Caesars, Draft Kings, Rush Street Interactive. GeoComply, a service to verify the location of a better to make sure they within state lines and hence legally able to bet online, identified over 5.8 Million geo check-ins within the first 12 hours, doubling that of Pennsylvania.
‘We had almost 1 Million individual bets taken in the … first 2 days. For us, to sort of give you context, the last state we launched was Arizona, which was a 4-day launch, and volumes in New York were’ Tom Reeg, Caesars CEO.
- 60% of bets were made on the NFL (46.31% of overall handle)
- 9/10 team that were bet on the most were NFL
- 5/10 most bet on games were NFL
- 8/10 most bet on players were NFL
These numbers are great for now but what about after the Super Bowl? With the end of the football season imminent, sportsbook operators mustn’t be discouraged by the suspected drop in revenue. Although other leagues will pick up later in the season, Americans love nothing more than their football. Will New York keep trending and breaking records? Keep an eye out for an update!