OtherLevels Launches Automated, Real-Time, In-Play Messaging Solution
OtherLevels’ newly released In-Play Messaging Solution delivers personalised, contextually-relevant messages with the latest odds to help you maximise your in-play revenue.
“In-Play betting can account for up to 72% of sports betting revenues and 80% of tennis bets are placed after the match has started.” – BET365 Revenue Report 2016
Accounting for up to 72% of sports betting revenues, in-play betting is quickly becoming the largest revenue stream for many sportsbook operators. OtherLevels In-Play Messaging can increase your revenue through direct, targeted and relevant messaging at key points in sporting matches.
In-Play takes into account three key components to deliver real-time, automated messages to your audience, driving an increase in overall betting behaviour:
1. Intelligent Audience Segmentation
Target your users based on their previous in-play betting history, using personalised tag data and user events.
2. Match Events & Real-Time Triggers
OtherLevels monitors third-party sporting APIs and reacts in real-time to key match events – such as goals scored, red cards or substitutions.
3. Dynamic Messages, Live Match Data & Odds
Integrate live match data and odds into your messages in real-time, to be more relevant and increase in-play engagement.
OtherLevels will be demonstrating their In-Play Messaging Solution at
ICE Conference in London between 6-8 February, 2018.
If you’d like to learn more about OtherLevels’ In-Play Messaging or interested in a demo, contact us.