OtherLevels Holdings Limited, (“OtherLevels”) has announced that it has signed a major European national lottery operator.
The initial contract is valued at $260,000 AUD and is expected to grow as additional OtherLevels products and services are deployed.
OtherLevels will work with the operator and implement web and app messaging solutions, including Push Notifications, Interstitials and Inbox messaging channels.
Brendan O’Kane, OtherLevels’ Managing Director, commented, “OtherLevels already supports two of the world’s top national lottery operators with Camelot (UK) and Tatts (Australia). We are thrilled to add another major lottery client. OtherLevels will enable the operator to deploy advanced segmentation and create sophisticated user journeys, both of which will increase visitor conversion, and player engagement and retention. We look forward to working closely with them as they continue to enhance and expand their digital offerings.”
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