Leading multi-channel messaging platform, OtherLevels, has launched its innovative In-Play Messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events.

“We’re thrilled to have partnered with OtherLevels, in a move which will help us enhance our in-play messaging capabilities with greater scalability,” said Bernadette McLoughlin, Executive Director of Tabcorp UK (parent company to Sun Bets).

Sun Bets will now be able to dynamically deliver personalised, contextually-relevant messages promoting their latest In-Play odds across the long-tail of all live sports and matches.

“Integrating its automated real-time service means we now have the ability to reach the maximum number of bettors at any time with personalised offers across the long-tail of all sports and matches,” McLoughlin continued.

OtherLevels’ In-Play Messaging solution automatically sends out messages, triggered by a live event such as a goal or red card, to a target audience based on previous betting preferences.

As a result, the operator can now send In-Play Messages across a wide range of sporting events, providing bettors with personalised content that is set to increase engagement, conversion rates and revenues.

Brendan O’Kane, CEO of OtherLevels, added: “This is a significant partnership for OtherLevels and we’re delighted to be working alongside Sun Bets.

“For the first time, they will have a sophisticated, scalable platform that is capable of delivering personalised real-time offers across as many sports betting markets as possible while also creating operational efficiencies through eliminating existing manual processes.

“We’re confident our in-play messaging service will lead to an increase in engagement from bettors and deliver improved revenues for Sun Bets.”

OtherLevels will be demonstrating their In-Play Messaging Solution at
Betting on Football conference in London between 20-23 March, 2018.

If you’d like to learn more about OtherLevels’ In-Play Messaging or interested in a demo, contact us.