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Pro Tip: Campaign Categorization
Are you categorizing your campaigns? Having a system of clear naming conventions for your campaigns is critical when it comes to analyzing your data. By

Make the Most from Web Push
Web push is an essential component of any successful messaging strategy. Sending web push notifications will help you gain visibility and connect with end users

Pro Tip: Split Testing with OtherLevels
In this OtherLevels Pro Tip, we’ve got some helpful advice on conducting your own split test. What is a Split Test? Split testing Is a
You're in Good Company
OtherLevels is trusted by awesome brands, all over the world
“At bgo, our focus is firmly concentrated on delivering the best player experience; it is with the assistance of OtherLevels technologies – enabling us to effectively communicate with customers across app, mobile web and desktop platforms – that we can ensure the continued delivery of exceptional service and thus fulfil our vision.”
HEAD OF RETENTION, DANIEL DE SOUZA BGO GROUP
“We are very pleased with early results from using web push as a communications channel. It has already exceeded our ROI target seven and a half times within the short pilot period. We look forward to integrating this channel further with personalisation, abandonment recovery, and increased user engagement initiatives.”
HEAD OF PRODUCT, BRIAN KELLY TOPBETTA
“This technology (web push), along with the ability to segment our audience using browsing behaviour and control groups, has allowed us to send highly personalised special offers to them in real time. We have already seen a 97 per cent uplift in WAU, a 67 per cent uplift in repeat visits, and have gained valuable insights into the use of our irreverent brand tonality in new channels.”
HEAD OF MARKETING, LEAH GRINTER THIRSTY CAMEL
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