OtherLevels Boosts Personalized Betting Experiences with Island Luck Partnership

OtherLevels and Island Luck Partnership Keeps Fans on the Edge of their Seats

Island Luck Casino and Sportsbook has teamed up with digital engagement provider OtherLevels to enhance its customer experience for the upcoming NFL season, leveraging the company’s cutting-edge Experience Platform.

The platform blends live odds, in-game data, and AI-driven content generation to deliver hyper-personalised messages and media assets across multiple digital channels. By assessing factors such as game state, odds, and timing, the solution crafts dynamic activation touchpoints that are delivered in real time through the operator’s existing infrastructure.

Already integrated with major sportsbook providers including Kambi, the Experience Platform is designed to deepen engagement and drive in-play betting opportunities across a range of sports and markets.

Sebas Bastian, CEO of Island Luck, highlighted the strategic importance of the partnership:

“We see a massive market opportunity in using OtherLevels’ Experience Platform to deliver more personalised and timely experiences before and during live games. It’s a key part of our strategy to increase wagering opportunities for our players – particularly during the NFL season.”

OtherLevels reports that its technology has led to an 8% increase in NFL bets and a 30% surge in NBA betting activity over the past year.

Brendan O’Kane, CEO at OtherLevels, commented:

“Our focus is on maximising activation. Island Luck can now offer next-gen, live sports-powered engagement without any added operational costs. We’re excited to support them in delivering personalised, round-the-clock content that keeps players connected and engaged throughout the season.”

As the NFL season approaches, the partnership signals Island Luck’s commitment to innovation and player-focused betting experiences.

About OtherLevels

OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalized pre-game and in-game real-time experiences. Using live odds, betting behavior, and match context, OtherLevels connects to the operator’s existing CRM platform for delivery of real-time content.

OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.

For media inquiries, please contact: media@otherlevels.com