Case Study: Driving Increased Engagement with Video Clips from Owned Media
Engaging Customers with Video Typically, around 60% of sportsbook customers are not on site or in App, even on busy days filled with sport. Engaging those customers and bringing them back into session and into an in-play environment by using owned media such as email, push notifications and SMS is an effective strategy to maximise revenue from your existing customer base. This study illustrates how dynamic rich media featuring targeted and relevant live video clip replays enabled a marketing team to automate messaging at scale across 100 football leagues and 35 basketball leagues.
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