I had the opportunity to speak with Inside 5G last week about what the future holds for mobile marketing in a 5G world.
When it’s in full-swing, the high-speed 5G technology – a hot topic at this year’s Mobile World Congress event in Barcelona – will provide a communications network that will support richer, faster near-real time communications with mobile-empowered customers on their smartphones, wearables, tablets and other devices.
The OtherLevels’ message of “the right message to the right person at the right time” will resonate even stronger for marketers in a 5G world because of the network’s density and precision with which messages can be delivered.
A network of connected sensors and location beacons, for example, provides an ideal environment for “machine-to-machine” communication, and with the right underlying data, those communications can be highly personalized, targeted and optimized for relevance.
It’s possible the 5G network can also support richer mobile content, including 3D videos or image-heavy interfaces.
Here’s what I told the Inside 5G team: “If you believe what they were saying in Barcelona, the evolution of the mobile device, the processing power of devices, the density of network activity, the speeds and the precision with which location will be delivered will be amazing. I do believe, with the role of 5G, the promise of real-time delivery of information to consumers will finally be possible.”
Find the Inside 5G article here.