Having survived the chaotic holiday season, retailers now face important decisions about keeping shoppers engaged, satisfied and loyal.
Hyper-connected to their smartphones, today’s shoppers engage with retailers simultaneously on their mobiles devices as they physically navigate a store’s aisles.
As noted in a recent Retail Online Integration piece, retailers must identify key challenges and opportunities with “mobile-first” shoppers to be on track for success this year.
The key challenge retailers face is trying to capture consumers’ attention at the ideal moment of mobile engagement; and create mobile marketing experiences so tantalizing, relevant and timely that shoppers can’t turn away or say no. Difficult, to say the least!
With emerging beacon technologies, retailers can both launch better and more effective interactions with shoppers and use existing consumer data and tailored profiles to craft offers that are personalized and meaningful.
With challenges also come opportunities! For retailers, the opportunity lies in making sure the mobile “conversation” is just as friendly, helpful, productive and satisfying as a positive, personal encounter with a salesperson.
For example, in-store shoppers who encounter a one-day sale or a special offer from a sales associate should also be able to receive those same incentives on their mobile devices.
Retailers who can identify mobile challenges and opportunities can also take advantage of mobile tools and resources to drive foot traffic, promote more spending through incentives, and attract loyal shoppers.
READ THE FULL ARTICLE: “Mobile Marketing Trends and Predictions for Retailers in 2015″ by Retail Online Integration