Opt-in mobile users are clearly a brand’s most valuable customers, but that doesn’t mean mobile marketers should completely ignore those who opt out. The marketers tasked with mobile budgets that we talk to at OtherLevels are often challenged with addressing the opt-out user segment – and we have some advice on that front. While the
A customer who opts in to mobile communications isn’t guaranteed to be your customer for life. The same customer might quickly opt out of messaging that’s generic, repetitive and too frequent. That simple lesson is one that OtherLevels discusses frequently with mobile marketing clients, mostly to ensure that they treat their valuable customers well and
If you’re a marketer, you’re already familiar with the tight wire you have to walk when it comes to engaging with your mobile customers. With increasing frequency, our clients and prospects tell us about their mobile marketing concerns, and they want advice on the best ways to engage with customers in within this mobile-first environment.