Earlier in the year OtherLevels conducted a study of the Top 100 Internet retailers to determine overall mobile messaging adoption in this important marketing sector. We downloaded their apps, observed their messaging and marketing-related behaviors, and released our widely-cited Retail Mobile Messaging Study (click to download). The findings were remarkable: 77% of the Top 100
Don't Just Communicate!
This week we announced that Betfred.com, one of the UK’s oldest and most venerable bookmakers, chose us to power their mobile marketing campaigns. This is tremendously exciting news and further helps reinforce the importance of having the right set of tools to communicate with your audience. Wagering enjoys a phenomenal ROI; the user engagement is
As a stalwart of the email marketing and deliverability world I’m always interested to read best practice documents, mobile design guides and naturally the unavoidable vendor selection guides that come out from numerous sources. The most recent guide from ClickMail Marketing includes a section on mobile–it’s important for any company looking for an ESP (email service