Mobile Messaging A/B Split Testing
Marketers can now enjoy the same testing sophistication from mobile as they do from their other marketing channels. Test your Push Notifications, in-app content and SMS messages by tone, urgency and call to action. Then, see in real-time which messages achieved the highest Conversion Rates, the deepest Engagement, and the best ROI.
Mobile Messaging Retargeting
Sometimes your messages don’t generate the desired response the first time around. We allow you to segment and send follow-up messages to your users based on how they respond (or don’t respond) to your Push Notification or SMS messages.
Mobile Messaging Action Analytics
We link individual message copy to user behavior with our real-time mobile app and mobile web analytics engine. Harness and act on deep, granular data such as number of messages opened, time since last open, and opens resulting in goals such as registrations, purchases or social shares being reached.
Optimization
Create A/B split message tests and define optimization criteria such as open rates or user behavior. Then, we’ll test your messages to a meaningful sample, determine which message generated the best response in real time, then deliver the “winning” message to your entire target audience.
Mobile Messaging At Scale
We work with clients such as global sensation Fruit Ninja (400+ Million app downloads). We work in a dozen languages and across 24 time zones, demonstrating global scale and sophistication that can meet the demands of even the largest enterprises.
Our Story
Check out the OtherLevels story in this brief introduction to message testing, and why it is important to your mobile business.
OtherLevels is a leading messaging analytics vendor, specializing in deep actionable marketing intelligence, resulting in higher revenues and stronger audience engagement. OtherLevels enables publishers to segment and retarget their mobile audience by measuring Push Notifications, SMS/MMS, Email, in-App Alerts and in-App Message Content including Rich Push, Gamification Actions, and Promotions. Advanced real-time A/B testing, auto-optimization and retargeting is supported at scale, with our largest client having achieved over 400 Million app downloads. OtherLevels works seamlessly with your current messaging vendors and in-house systems. [Read More]