Having survived the chaotic holiday season, retailers now face important decisions about keeping shoppers engaged, satisfied and loyal. Hyper-connected to their smartphones, today’s shoppers engage with retailers simultaneously on their mobiles devices as they physically navigate a store’s aisles. As noted in a recent Retail Online Integration piece, retailers must identify key challenges and opportunities
Mobile activity is going to increase exponentially as the holiday season arrives. Shoppers tend to think very personally about all the special “someones” on their gift lists, keen on finding just the right thing for each one, and as such, marketers should approach mobile with the same personalized messaging. This Mobile Commerce Daily article explores
We’ve been glued to our televisions for decades, but have consumers finally come unglued? Or maybe glued to another screen? In a recent Mobile Marketer article, I was able to share my thoughts on the topic: The reality is that the mobile trend has been growing 50 percent per year for the last 15 years.