OL Pro Tip: Web Push Best Practices for 2025
Why Web Push Matters
Web push is an essential component of any successful messaging strategy. Sending web push notifications increases visibility and enables real-time connection with online customers.
The result? Higher conversion rates and boosted engagement across the board. Of course, there are tips and tricks to get more out of your web push campaign. In this OL Pro Tip, we’ll dive into a few ways you can expand your reach and communicate with your audience.
Use Custom Segmentation
Serve the right messages to the right users at the right time. When you’re working through your segmentation, consider the time of day, day of the week, and the type of content in the message. VIPs or highly engaged users should receive messages differently from those of lapsed users. Based on your audience composition, you can build your own strategy.
Connect in Real Time
Push messages are sent in real-time, so always consider the user’s time preferences. The title is the first thing your user sees, so it should suggest urgency to act and click. For each message, include a title, icon, description, image, and CTA, and always select “Require Interaction.” This way, your recipient must acknowledge the message when it’s delivered.
Be Mindful of Length
Keep notifications one or two concise sentences and you’ll fit your entire message so it can be seen immediately upon delivery. Keep your message short and sweet, whether you’re giving a score update or showcasing a new casino offer. This way, your recipient won’t need to click twice or open an app just to see your message. A good rule of thumb is 20-30 characters for a title and 80-100 characters for the message. Use a strong CTA to give the reader an action to perform once they’re done reading your text.
Maximizing Web Push with OtherLevels
OtherLevels bolsters web push performance by using their revolutionary Sports Engagement Platform (SEP) to activate audiences across the globe. Segmentation allows for hyper-personalized messages created uniquely for each audience to be sent autonomously during game action. Recently, OtherLevels web push segmentation helped our international sports book client see an increase of 600% in certain categories of MLB betting throughout the season.
Don’t wait for the future of sport-powered messaging. Experience it today with OtherLevels.
About OtherLevels
OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalized pre-game and in-game real-time experiences. Using live odds, betting behavior, and match context, OtherLevels connects to the operator’s existing CRM platform to deliver real-time content.
OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.
For media inquiries, please contact: media@otherlevels.com