OL Pro Tip: Rich Inbox Messaging

What is Rich Inbox Messaging?

Rich Inbox Messaging (RIM) is a direct-to-consumer, inbox-based method of B2C communication. In a rich inbox messaging system, messages from various channels, such as email, chat, social media, and SMS, are consolidated into a centralized inbox. The interface is designed to provide a unified view of all incoming messages, allowing users to easily navigate and manage conversations.

To start, you’re engaging end users through multiple mediums. Rich inbox messaging systems can integrate with various communication channels, enabling users to handle messages from different platforms within a single interface. This integration ensures a seamless customer experience and allows support agents to respond to messages quickly.

RIM In Practice

RIM can serve as a home base for in-app and web messages, offers, and outreach. RIM allows you to send interactive, engaging multimedia messaging directly to a user’s Rich Inbox. An alert of an unread message will display, letting the user know there is new, custom content inside.

These messages can stay active in the inbox for as long as the marketer chooses; they won’t disappear when opened before the set time. The messages can also be set to disappear at a set point for time-sensitive messages, like a promotion, live drawing, or sweepstakes.

Why Should I Use RIM?

RIM can help end users see relevant material when they need it most. Messages can be categorized and tagged based on their importance, urgency, or topic. This feature helps users prioritize and manage messages effectively, ensuring that critical messages receive immediate attention.

RIM can also integrate with a variety of other systems. Rich inbox messaging platforms can integrate with Customer Relationship Management (CRM) systems and other business tools. This integration allows users to access customer information, history, and contextual data directly within the messaging interface, enabling personalized and efficient customer interactions.

If you’re looking to streamline your communications, rich inbox messaging is a solution you need to add to your outreach game plan. Want to learn more? Talk to your OtherLevels representative today!

About OtherLevels

OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalized pre-game and in-game real-time experiences. Using live odds, betting behavior, and match context, OtherLevels connects to the operator’s existing CRM platform for delivery of real-time content.

OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S. For media inquiries, please contact: media@otherlevels.com