OtherLevels and BetMakers Announce Partnership

This article originally appeared on G3 Newswire on September 3, 2025.

BetMakers and OtherLevels have announced a partnership to deliver personalised racing bet prompts and related content to wagering operators.

OtherLevels’ live, contextual, personalised bet prompts using BetMakers content, markets and odds, help increase engagement and drive operator revenues. This development follows on from the integration of OtherLevels technology into BetMakers’ sportsbook.

The integration ensures customers of BetMakers’ operator network receive live race and form information and personalised bet recommendations modelled from their previous behaviour.

Brendan O’Kane, CEO at OtherLevels, commented: “We are very excited to partner with BetMakers, an industry leader in the delivery of top-quality racing content and recommendations to operators and bettors worldwide through this agreement.

“By adding the capabilities of the Sports Engagement and Experience Platforms, we can provide an operator and their customers with relevant live personalised CTA’s, bringing customers back into session, and lifting revenues.

“This latest partnership is part of OtherLevels strategy to enable any operator to easily put the best possible racing personalisation experience in front of their customers, both in and out of session.”

About OtherLevels

OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalised pre-game and in-game real-time experiences. Using live odds, betting behaviour, and match context, OtherLevels connects to the operator’s existing CRM platform for the delivery of real-time content.

OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.

Don’t wait for the future. Experience it today with OtherLevels.

For media inquiries, please contact: media@otherlevels.com