NFL Prop Bets and OtherLevels XP

NFL Prop Betting

Football, by its nature and design, is an incremental game. Teams move down the field a few yards at a time, players accumulate stats one catch or carry at a time, and games are often won and lost by a single score after hours of fighting it out in the trenches.

As fantasy football gained popularity, many fans began to focus more on individual player performances in addition to team successes. When sports wagering was legalized across the United States starting in 2018, many books began offering wagers on individual player statistics in a game, called props.

Props, short for “proposition” bets, have become some of the most popular wagers in any sport across the wagering landscape. NFL props are ubiquitous and are among the biggest draws for any book offering NFL coverage. Let’s take a look at some here:

1. Anytime Touchdown

The anytime touchdown bet is simple- will this player score a touchdown during the listed game? While mostly self-explanatory, it only counts if the player carries the ball into or catches the ball inside the end zone; a passing touchdown won’t suffice for this bet.

2. Passing Yards

The NFL is a quarterback league- the signal callers drive the action and flow of the game for every team. Passing yards props are an extremely popular wager. Much like a traditional totals wager, bettors choose whether to bet over or under the offered passing yards line. Many books will offer alternative passing yard numbers at varying odds. The main wager is typically offered at between 200 and 250 total passing yards.

3. Longest Catch

This prop is a bit harder to predict due to the volatility in passing offenses, but it might be the most fun one on the board. The book will offer a line on what the total number of yards for a player’s longest reception will be, and bettors choose to go over or under. Most longest reception props are usually between 10 and 20 yards, though some deep-ball wide receivers can see numbers as high as 25.5 yards.

Whether you’re all-in or just a casual fan, NFL player props add excitement to every single snap.

Speaking of adding excitement, OtherLevels’ revolutionary eXperience Platform offers operators a proven system of retaining customers and activating audiences.

OtherLevels eXperience Platform and Fan Engagement

OtherLevels offers a dynamic, scalable, end-to-end solution for audience activation through our innovative Experience Platform (XP), a no-code, no-integration Gen AI-powered customer experience solution for operators everywhere. Operators utilize XP to deliver pre- and in-play messaging, leveraging up-to-the-minute live odds and game data across thousands of markets, thereby creating personalized content based on individual betting behavior.

Using the current game state, live odds, and time, XP determines the perfect moment to deliver impactful, customized personal experiences. XP is fully automated, meaning there’s no need for a human to write messages in real-time. The result? Maximum customer activation, 24x7.

OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalized pre-game and in-game real-time experiences, connecting to the operator’s existing CRM platform for the delivery of real-time content, customized for the end user.

About OtherLevels

OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.

Are you ready to activate your audience? Talk to your OtherLevels representative today!

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