OtherLevels Holdings Limited, a provider in cross-channel marketing and engagement, announced the release of OtherLevels 2 – the next generation of the OtherLevels marketing automation platform.
OtherLevels 2 completely redefines how marketers create messages and campaigns, enabling them to leverage 8 different messaging formats, and reach their audience across mobile, tablet and PC devices.
OtherLevels is already used by brands and publishers to deliver rich, relevant and personalised message experiences. OtherLevels 2 enables marketers to spend more time on their campaigns and content, and reduces the time spent on maximizing audience reach. It leverages big data to greatly enhance its intelligent messaging capability, and optimise the delivery of content to end users’ preferred channel, thus increasing the likelihood of engagement. With OtherLevels 2, marketers have the ability to automatically and precisely target their audience with the optimum message format including app push, web push and local push notifications, interstitials, in-app rich messaging, SMS and email.