Mobile marketing specialist OtherLevels has bolstered its partnership with Halfbrick Studios, after signing the Fruit Ninja developer to its FastStart program.
The 12-week consultancy program evaluates performance and optimises marketing strategies to enhance communication with customers.
The Brisbane-based business already provides a Software as a Service (SaaS) platform to Halfbrick Studios.
OtherLevels managing director Brendan O’Kane says the program shares knowledge and leadership skills developed from working in markets including the US, UK and Australia.
“We began offering FastStart managed services because we recognised that it is becoming essential for a business’ competitive advantage to understand who its customers are, and how to maximise engagement with them,” O’Kane says.
“Our clients in the gaming space especially, are finding it increasingly important to have one-to-one conversations with their players, because expanding and extending existing player relationships increase life time value (LTV) and is more cost effective than acquiring new players.”