Event Messaging

Real-time, event-triggered messaging with up-to-the-minute content and audience segmentation.

 

Action Engine gives you the ability to engage your audience in the moment, by triggering messages via an action and dynamically populating them with up-to-the-minute content. Action Engine helps you deliver hyper-contextual content to the right audience, at the right time.

Action Engine allows you to launch messages via an event (e.g. goal scored, sale open, flight delayed). It allows both the message content and the audience to be specified dynamically, in real-time, either being provided along with the initial trigger, or being pulled from an external source, such as a 3rd party content provider.

Segment and engage customers in real-time