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Astrologer Case Study

By Brendan O'Kane

With the increased number of messaging options now available to brands using mobile to reach consumers, having the ability to test, measure, and retarget mobile messages to maximize their engagement and sales is critical for marketers. That’s why The Astrologer, developer of one of the world’s top rated mobile horoscope apps, is working with San Francisco-based mobile messaging analytics vendor OtherLevels to boost long-term user engagement and ROI from its newly-upgraded mobile app.

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