blog post

OT-case-study-IHG

IHG Case Study

By Brendan O'Kane

To better engage its 88 million rewards club members, the InterContinental Hotels Group (IHG) partnered with OtherLevels to optimize communications with users of its industry-leading booking and loyalty app. IHG sought to distribute more targeted messages to app users based on their activity and preferences.

Filed Under: With:

Comments are closed.