OtherLevels Wins Leading U.K. Wagering Affiliate and Publisher
OtherLevels Holdings Limited (ASX: OLV) (“OtherLevels”) has announced that it has signed a leading U.K. wagering affiliate and publisher.
Such a signing continues to strengthen OtherLevels' name and reputation within the U.K. wagering space, with this company being a leading publisher of wagering site reviews and runs affiliate operations that are a source of traffic for major wagering operators.
OtherLevels will initially work with the company to deploy three message types - Web Push, Interstitials and Inbox messaging within OtherLevels' Intelligent Messaging for Conversion framework. OtherLevels' digital marketing strategists will work with the in-house team to build conversion journeys for site visitors to increase conversion and reduce acquisition costs. This will be supported by campaigns to drive uplifts in user engagement, and returning user traffic.
Brendan O’Kane, OtherLevels' Managing Director, commented, “We are very pleased to be working with this new client. Publishers and affiliates have traditionally relied on brand spend and advertising-based acquisition to fuel growth. OtherLevels' Intelligent Messaging for Conversion enables publishers and affiliates to convert more unknown site visitors into known users. This in turn increases conversion and reduces overall acquisition costs. We are confident that our success with this client, combined with other recent wins, will lead to further success for OtherLevels across the publishing and affiliate sectors.”
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