Dominic Garibaldi
UX, UI & Creative Manager, OtherLevels

How Digital Messaging Can Help Publishers Earn Better Advertising Outcomes

24 AUG 2016 5 MIN READ

With audiences expanding across the digital publishing sector, the biggest players in the industry had a banner growth year in 2015: comScore reported that at least 11 of the top online news publishers saw growth of more than 20 percent year-over-year in December compared to 2014, with some seeing well more than that.

As result, digital publishers are increasingly conquering their monetisation challenges, with PwC forecasting that purchases of digitally published content should rise from £208 million ($275 million USD) in 2012 up to £1 billion ($1.4 billion USD) globally in 2017. Advertisers’ interest is rising, as well – albeit not nearly at the same exponential pace: PwC projects digital advertising expenditures to rise from £1.8 billion ($2.4 billion USD) in 2012 up to £2.9 billion ($3.8 billion USD) in 2017, when they will account for one-quarter of all advertising spending.

Read more at What’s New In Publishing