New Features Are Wasted If You Don’t Know What Players Want
Retention is one of the biggest challenges mobile developers face in this day and age.
Countless analytics firms will tell studios they need to be monitoring player behaviour and spending habits, but the more important message is that they need to act on this.
Crucially, this doesn't just mean 'send more communications', according to Fruit Ninja dev Halfbrick Studios and digital marketing firm OtherLevels. HalfBrick has been working with OtherLevels for years to improve its retention and is currently participating in the firm's 12-week FastTrack consultancy to better explore how they can serve – and more importantly keep – their audience.