White  Papers

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2015 Retail Mobile Messaging Study

Well-crafted and well-timed mobile messages can increase customer engagement up to 22% and boost lift by 28%, according to results from our 2014-2015 retail client campaigns and initiatives. The report reveals successful mobile marketing and consumer engagement in the retail sector is shaped by messaging frequency, recency, targeting, re-targeting, segmentation and personalization. Download it now for clear guidance on “mobile-first” marketing strategies and information about successful tactics and metrics from some of the world’s leading mobile retailers.

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Hung Up On Opt-Outs

Hung Up on Opt-Outs? No more! Focus on Opt-Ins For Real Mobile Marketing Success

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The Case For The Mobile Rich Inbox

Mobile push notifications are an invaluable tool to retain, engage and monetize mobile app audiences. Similarly, apps offer numerous native communication formats and message types to deliver hyper targeted and relevant content. In many ways, a push notification can be viewed as the first in a series of messages (or content) that extend a company’s branding through their app. Discover the many uses of the ‘Mobile Rich Inbox’ and how it can further personalize the entire customer journey from push, to app and on through conversion!

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‘To’ Device & ‘On’ Device Messaging

Mobile devices are more than one of the most personal items we carry with us; they are a nexus of messaging opportunities. The mobile messaging ecosphere is comprised of more than just push notifications; local notifications, rich inbox, in-app alerts, these are just some of the opportunities waiting to be unlocked by savvy app publishers.

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Internet Retailers & Mobile Messaging

77% of the Internet top 100 retailers publish a mobile app, but not all of them actually use it to send push notifications.

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Steps To A Successful A/B Test

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?

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Opt-in To a New Mobile Messaging Mindset

It’s time to re-focus your mobile messaging strategies on users who say ‘Yes’!

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