Case  Studies

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IHG Case Study

To better engage its 88 million rewards club members, the InterContinental Hotels Group (IHG) partnered with OtherLevels to optimize communications with users of its industry-leading booking and loyalty app. IHG sought to distribute more targeted messages to app users based on their activity and preferences.

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Camelot Case Study

Camelot Global, operator of the UK National Lottery, was looking for a mobile messaging vendor who could help them evaluate the effectiveness of their marketing campaigns and support other types of messages beyond push notifications in a smart and cost-effective manner.

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Astrologer Case Study

With the increased number of messaging options now available to brands using mobile to reach consumers, having the ability to test, measure, and retarget mobile messages to maximize their engagement and sales is critical for marketers. That’s why The Astrologer, developer of one of the world’s top rated mobile horoscope apps, is working with San Francisco-based mobile messaging analytics vendor OtherLevels to boost long-term user engagement and ROI from its newly-upgraded mobile app.

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Kidspot Case Study

Kidspot’s main communications objective was to increase user engagement with the BumpWatch app with the expectation that women who downloaded it would follow the push notifications’ prompts more often and spend more time within the app. Longer app engagement also increases monetization opportunities, in this case the likelihood that the user will click on an invitation from a brand partner such as Huggies® to visit its website and join its Mums to Be Club. The…

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